Keohane engages with SAS


Former Enterprise IG head of engagement consulting Kevin Keohane has this week been appointed by SAS to the newly created position of head of brand and employee engagement. Enterprise IG is in the process of recruiting a replacement.


Keohane’s particular focus is on working with organisations to help their stakeholders, particularly employees, to understand and align their behaviours to brand strategies and values.


‘I think SAS has got the finger on the pulse of where this industry is heading,’ says Keohane. ‘SAS is focused on understanding people, while being simple and human.’


At Enterprise IG, Keohane was responsible for clients such as Allianz, HP, KPMG, Shell and Vodafone, among others.


Keohane sits on the board of the International Association of Business Communicators.

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