Brand Environment has created the identity for aviation company Blink, which took to the skies last week.
The consultancy developed designs for the livery, head rest covers, uniforms, website, stationery and marketing collateral of the aviation outfit, which claims to be offering Europe’s ‘first air taxi’ providing low-cost, personalised air travel for business passengers.
The four-strong design team was headed by Brand Environment creative director Shaughn McGurk.
‘We have created the name of the brand, changing it from Exalt, to make its identity more consumer-facing, rather than investor-facing,’ he says
The logo, depicting ‘an instantaneous movement from a hub to all the points of a compass’, reflects the company name ‘while avoiding an obvious eye symbol’, says McGurk.
It has been designed to show that as a low-cost operator, the company’s service – which will expand to include 45 aircraft in the next three years – is about convenience and efficiency, rather than luxury.
To keep costs to a minimum the logo has been designed to be applied straight to the aircraft as part of the production run by manufacturer Cessna.
Brand Environment was appointed without a pitch by Blink’s founders Cameron Ogden and Peter Leiman in October 2007, after it was recommended for the job on the back of work it completed for low-cost airline Go.