Sir John Sorrell is promoting design as a force for good that will see the UK through the economic downturn it currently faces.
‘I believe that the greatest creativity happens in adversity,’ he says. ‘And I believe creativity in adversity is the key to success. I believe in the power of design to solve problems and [foster] innovation.’
He continues, ‘Design for me is the powerhouse of the creative industries. It is the catalyst that restarts the economic engines of nations.’
As chairman of the London Design Festival, Sorrell was speaking in London last week to an audience of LDF partners and media. He said the sixth festival, scheduled for September, will ‘take place in a very different context to the past five’.
‘The past ten years have seen a pretty good time – and the past five years a boom time – for design,’ he said. ‘This time, there is doom and gloom around, but when the going gets tough, design gets going.’