DNA refreshes Spanish car circuit identity

Marketing and design consultancy DNA is refreshing the identity for one of Europe’s motor racing resorts.

Spanish resort Ascari will sport a new look, when the reworked identity – featuring a colour scheme of black, red and silver – is applied to its website and corporate literature next month.

DNA creative director Paul Mabin says, ‘Ascari is a business with many facets – including the racing track, members’ clubs and corporate venues – so we have developed a self-explanatory navigation path which requires a minimum number of clicks to access information.’

Working alongside Ascari’s in-house creative team, the consultancy is using a media-player interface on the website which, through motion video rather than still images, better conveys the experience of the track, according to Mabin.

DNA was appointed by Ascari’s management team at the beginning of the year, based on its previous work for luxury-hobby clients including Princess Yachts.

For further information, visit www.ascari.net.