A number of visual arts organisations in Liverpool have joined forces to promote the city’s cultural credentials under an umbrella identity devised by Uniform.
The collaboration – between National Museums Liverpool, Tate Liverpool, Liverpool Biennial and gallery FACT – is aiming to position Liverpool as the ‘biggest and best arts offer outside of London’.
‘It’s quite a specific message that they’re trying to get across. It’s aimed at press, media and the arts community. It’s not necessarily a consumer message,’ says Tim Sharp, design director at Uniform.
The design consultancy won a three-way unpaid creative pitch at the end of last year, and was briefed to create a brand, look and feel for the collaboration that would communicate its core message.
The identity is currently being rolled out across brochures and marketing material, and also a website which will eventually feature a blog where the organisations can promote information on their current offers and activities.
‘The challenge was to create a look that is distinctive, but [that won’t] overpower the art itself,’ says Sharp.
Visual Arts in Liverpool’s blog site will launch next month. For more information, visit www.visualartsinliverpool.info.