Russian and Chinese retail clients are increasingly becoming major design investors, according to a design director at a luxury retail interiors consultancy.
Richard Ryan, associate director at Four IV, says, ‘Russia and China are the markets to get into as the retailers there have money to spend on design concepts.’
His comments come as Four IV sets to work on the interiors of two boutiques for one of Russia’s menswear brands, St James, owned by Jamil Co. The design of the 270m2 Moscow store will be completed on 15 June, while the second 230m2 shop in Ekaterinburg is set for completion by 26 June, according to a Four IV spokeswoman.
Jamil Co appointed Four IV in October 2007 after a credentials pitch. The consultancy’s brief was to update the dark interiors created in other St James stores by Italian design consultancy Antonio Citterio and Partners, says Ryan.
‘We have kept a masculine feel while brightening the overall concept with a cream colour scheme and the installation of stretched fabric lighting features, which run from the front to the back and ameliorate the ceilings.’
Other design features include wardrobes with tone brass metal finishes, carpeted flooring, suede walls and a cash desk designed to look like a cube of smoked glass.
Both stores have VIP areas with ‘mirrored walls and plasma screens,’ says Ryan.
Four IV’s clients include Harvey Nichols, Mulberry, Emporio Armani, Fenwick and Harrods.