Snap up an effectiveness award

The Design Business Effectiveness Awards is calling for entries to its 2008 awards scheme, though it has yet to announce its line-up of judges.


The Design Business Effectiveness Awards is calling for entries to its 2008 awards scheme, though it has yet to announce its line-up of judges.


The awards recognise, reward and promote the role that design plays in the creation of business growth, claiming to ‘give clients the proof of quantifiable results’.


There are 13 categories available to enter, including corporate identity, print, interiors, and museums, galleries and visitor attractions.


The DBA names gold, silver and bronze prize winners across its categories, as well as a grand prix for the best in show.


The submissions will be judged by an as-yet unannounced 20-strong panel consisting of business figures who ‘are looking for designs that can prove beyond a reasonable doubt the cause and effect between the new design and business success,’ says a spokeswoman for the DBA.


The project entered may have been launched at any time, but the entry must include evidence, collated in the last 18 months, which shows that its design has brought about financial rather than aesthetic benefits for the client.


Entries should include a description of the project, what it was expected to achieve, how the results were measured and what the results were in a wider commercial context. Entries should be submitted by 4 June.


The DBA carried out a review of its judging criteria last year after 2006’s grand prix winner BR&Me’s Foster’s multipack design led to the awards receiving a number of letters questioning its integrity.


For more information, visit http://www.dba.org.uk.

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