Together Design is launching the Asthma UK annual report which coincides with World Asthma Day today.
Asthma UK’s 2006-7 annual report and accounts has been given a ‘friendly case-study approach’, with handwritten letters and notebook-style pages ‘making the report personal’, says senior designer Matt Savidge.
He continues, ‘We have taken seven case studies and used characters which show what life is like living as a person with asthma – as a family member of an asthma sufferer, as a fundraiser, and as an Asthma UK nurse, researcher and campaigner.’
Together has put handwritten letters inside the report, alongside photographs by Nick David to show what the charity does.
The consultancy had to adhere to Asthma UK guidelines regarding the colour and font.
It was appointed after working with Asthma UK last year on a two-volume resource pack about long-term medical conditions for schools.
Asthma UK’s logo was created by Chaos Design.