Top-level reshuffle at Ziggurat

Branding and packaging consultancy Ziggurat today sees a number of changes to its management structure.

Managing director Adrian Collins moves across to the role of chairman, while client services director Kellie Chapple takes the helm as managing director.

Chapple’s remit will be to oversee all aspects of the business, from staffing to new business and client services, working alongside creative director Kate Shaw.

‘For me, it’s really to continue to deliver meaningful change for our clients. I want us to be recognised as more than a packaging consultancy,’ says Chapple.

‘I have been managing director since 1995 and I think there comes a point when you have to think about the next step. You have to have succession plans in a business like ours. Kellie and I have been discussing this for some time,’ says Collins.

As chairman, Collins will still be actively involved in the business, but will focus more on business development, aiding key client relationships, although he will gradually move away to do more ‘venture work’.

‘One of the things Zigguarat does is work with smaller [client] businesses, but we’re not prepared to do stuff for free or for charity, so we actively take stakes and, if it’s successful, we share in that. If you’re independent you have to look at alternative ways of bringing in revenue. I don’t ever want to work for Martin Sorrell,’ quips Collins.

Among the smaller brands that Ziggurat has invested in are the award-winning Mrs Massey’s and Jonathan Crisp brands.

Ziggurat’s larger clients, on a project-by-project basis, include PepsiCo, Nestlé and Imperial Tobacco.