Big Cat designs Pride London parade float

Big Cat is designing a float for the Home Office which will be at the 4 July parade, which promotes equality and diversity, and aims to raise awareness of discrimination and difficulties faced by lesbian, gay, bisexual and transgender people around the world.

The consultancy has created a float portraying the portfolio of William Shakespeare’s work, complete with balcony, fountain, pillars and foliage. It will be festooned with Shakespeare’s quote ‘This above all: to thine own self be true’, and will be in keeping with the theme of this year’s parade – ‘Come out and play’.

Big Cat was appointed directly to the work in October 2008, according to a spokeswoman for the consultancy, as Pride London was specifically looking for a regional consultancy to deliver the brief at a reasonable cost.

Jason Liggitt, creative director at Big Cat, says, ‘It is fantastic that a major London-based organisation has looked to a Birmingham group to fulfill its creative needs. Pride London has recognised the artistic strength of Birmingham and I’m sure many more companies will take its lead.’

Stuart Small, of Pride London, says, ‘2009 promises to be the biggest Pride festival to date as we are expecting a huge turnout. Birmingham has a rich seam of creativity and it is refreshing to see this level of originality outside the capital.’