Factor 3 designs new identity for Nobo

Cheltenham-based Factor 3 has rebranded the Nobo product range for office products company Acco Brands Europe.

The Nobo range features easels, flipcharts and projectors, and the new brand will be applied to packaging, point-of-sale material, and marketing and communications material.

Adrian Crane, creative director of Factor 3, says, ‘It was important to create a look that both reflects the quality the more discerning target audience looks for in Nobo products and maintains consistency when conveying information across diverse European markets.’

Sarah Lindsey, Acco Brands market development manager for visual communication Europe, says, ‘Operating in a largely commoditised marketplace, our task has been to bring the Nobo brand to life – exuding a quiet confidence and authority.’

The first of the packs is set to be in store by early summer.

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