Experiential marketing agency Jack Morton Worldwide is designing and producing the European Elections Roadshow, which will travel around the UK later this month.
Jack Morton is working with Lowe London as part of the wider pan-European advertising campaign led by German ad agency Scholz & Friends. The consultancy was appointed directly by Lowe London and Scholz & Friends in February.
The non-partisan roadshow, which will travel to ten cities in the UK from 13-29 May, will aim to draw attention to the European Parliamentary Elections, which will be held on 4 June.
The roadshow will feature five installations, representing some of the main topics over which the European Parliament has influence: energy, family life, healthcare, jobs and recycling.
The installations will take the shape of doors, through which attendees will be encouraged to walk through in order to find out more about each topic.
Each installation will include a 2D map showing statistics and facts, and an interactive 3D element which will allow participants to ‘vote’ on specific issues.
The family life installation will feature a doorway created by the bars of a cot, and the recycling installation will feature a giant wave created from rubbish.
Dermot Scott, head of the UK Office of the European Parliament, says, ‘It is essential that the awareness campaign physically goes to people, reaching out and connecting with voters in an accessible and engaging way. Jack Morton’s expertise in this area is instrumental in achieving this goal.’
Julian Pullan, EVP managing director EMEA at Jack Morton, says, ‘We are very proud to be part of this important campaign and to have the opportunity to convey this vital message to voters through the creation of an engaging and interactive experience.’