The redesigned London Evening Standard launches today, with the new design created by the in-house art department in collaboration with typography and editorial design specialist Paul Barnes.
LES art director Nick Cave says he was briefed by new editor Geordie Greig to create a ‘lighter, more modern’ newspaper. Cave says, ‘One of the first things Geordie said to me [about the old design] was, ‘God, this is so dense.”.’
The new design, which was created in two months, features more white space and uncluttered layouts, new fonts and new masthead, and orange signposting.
Cave says, ‘The idea of the orange is basically to give us an overall branding colour. Orange always used to be associated with the LES in marketing materials, and no other paper in the UK uses it.’
The LES now uses the Publico font for headlines and text, and Stag and Stag Sans. The new masthead uses Publico Banner.
Typography consultant Paul Barnes, who worked on the most recent redesign of The Guardian, helped to select the fonts.
To mark the relaunch, 650 000 copies of the newspaper will be given away free in the capital.
Greig says, ‘We want to reconnect with the greatest city in the world and we are prepared to fight for what is best for London and Londoners.
‘We are going to be more upbeat, more representative and more positive.’
The LES was bought by Russian billionaire Alexander Lebedev in January from Associated Newspapers.