Made You Look was appointed to work on the redesign in February last year, after working on Jeyes brands for more than ten years.
The new-look packaging launches in Sainsbury’s, Tesco and other supermarkets this week, along with several new additions to the Bloo portfolio.
The branding consultancy created packaging for the new products, which include Fresh Purple in-cistern blocks, a limited-edition range of toilet clearners and rim fresheners in lime and tangerine twist varieties.
The design group has attempted to make the products stand out on shelf by using ‘intense, vivid, fragrant colours’, according to brand design manager Nicky Sayers.
‘Bloo has been around for a very long time but Jeyes wanted to redesign the brand, which had got a bit lost,’ says Sayers.