Paul Smith has produced 138 bag designs to be showcased at London’s Design Museum, as part of an exhibition that looks to promote individual design in the face of mass production and the economic downturn.
Each bag will be limited to a run of ten, to be stocked in his 138 shops in Japan.
Smith’s exhibition Project 10 follows his announcement that his company has ‘only been affected in a very small way by the financial situation’ and that ‘keeping creative has put us in good stead’.
The ‘flight bags’, decorated in graphic prints or Smith’s signature multi-stripe design, re-evaluate large-scale manufacture, according to the designer.
Nina Due, head of exhibitions at the Design Museum, says, ‘Smith’s bags demonstrate his intuitive design approach and passion for the unique and crafted.’
The designs can be seen at the Design Museum, London SE1, from 18 May to 1 June.