Rose Design has created the identity and awards materials for Unilever’s inaugural Fragrance Awards, which took place last night.
The London branding consultancy was appointed to the contract, which included the design of the actual award, in December last year following a credentials presentation.
The consultancy has previously branded awards organisations including Whitbread, D&AD and Bafta, as well as working in the arts and cultural sector, establishing its name with clients such as The Old Vic.
Rose creative director Simon Elliott explains that the idea behind the Unilever Fragrance Awards identity, which features 17 concentric coloured circles, derives from the 17 fragrance sectors used within the composition of all Unilever household fragrances.
The identity has been used across invitations, posters, programmes, menus, catering staff uniforms, table settings, event graphics and a micro-site.
The award itself has been designed to reflect the combination of the final fragrance with the chemistry employed to create it.
The resulting glass creation features a vase-like shape, with a test tube inside it and a glass stopper at the top.
Owing to the refraction of the glass, the identity on the base of the award creates the optical illusion that the test tube contains a unique substance, made up from the 17 colours of the identity.