Hush, also based in Cheltenham, is a furniture, kitchen and interiors retailer, which stocks brands including Febel and Joseph Joseph.
The consultancy was appointed to the £70 000 account last week, according to Sperm creative director Richard Edgerton.
Sperm is working on the strategic elements of the brand, according to Edgerton, who says, ‘The brand had been pushed down the über-premium route, and was a bit intimidating to customers. We’re looking at opening it up a bit.’
An advertising campaign, featuring the Love Your Home tagline, will launch next month, while a new e-commerce site is scheduled for the end of August. Edgerton says the consultancy will start to look at the logo in around six months’ time.