Tayburn was appointed to the three-strong roster, which also includes Kindle Design and Hampton Associates, following a tender process involving ten other consultancies.
The three consultancies will now work across the organisation’s marketing communications, including seasonal promotions, point of sale, serve-over-counter branding and annual and corporate reports.
Paul Brooks, senior account manager at Tayburn, says, ‘We’re looking forward to working with QMS and helping them implement their brand-led marketing strategy to promote the industry.’
Speaking of Tayburn’s appointment to the roster, Suzie Carlaw, marketing manager at QMS, says, ‘Tayburn’s approach demonstrated a thorough understanding of the challenges faced by the red-meat sector.
‘The strategic and creative insights shown in the proposed design solutions met all the criteria outlined in the brief and it was this that set Tayburn apart from other companies.’