The consultancy was appointed following a three-way pitch in February to create the new branding, which will run across the full product range, including Earex Original, Earex Plus, and Earex Advance.
The work is set to launch in the second half of this year.
Sue Benson, managing director at The Market Creative, says, ‘We intend to bring alive “the difference you can hear” positioning in a contemporary design but without losing consumer and pharmacist recognition of the brand.’
A spokesperson for Earex says, ‘2009 will be a major year for Earex. We are planning a promotional campaign for the second half of the year and it is vital that we have the strongest possible packaging solution in place.
‘The new creative has to bring the products together as a range, while highlighting their individuality.’