Branded works to reposition Clinton Cards

Clinton Cards is being repositioned by consultancy Branded in a project which will see the retailer’s entire portfolio reviewed, including store design.

‘Off the back of the brand review we’ll look at in-store look and feel,’ says Branded consultant Julia Howe, who may sub-contract interior work to other design groups. ‘After the brand strategy is complete, we’ll review who the best people are to use,’ she adds.

Howe says, ‘We’ve done a big audit, talked to staff and carried out loads of market research. When we present that we’ll know what we can do with the brand.’ Loewy group Branded is now holding meetings with the client on brand strategy.

A launch is expected by the end of the year. Howe says all elements of the brand are under review and ‘nothing has been ruled out’.

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