Starting today at Selfridges’ stores in London’s Oxford Street and Manchester’s Exchange Square, the dressed windows are a response to its Sounds of The Mind brief, which the retailer says is a reflection of the festival season and the ‘impact of song lyrics’.
Florence & The Machine’s Florence Welch, who has created a display inspired by her song Cosmic Love, says, ‘It’s about creating a representation of the song in a visual sense – what a song would look like, instead of hearing it.’
Dizzee Rascal will respond to his song Bonkers, and Hot Chip to its I Feel Better. Other participating bands and artists include: The XX, who will create a display based on the track Stars; Paloma Faith, who will use her song Do You Want The Truth Or Something Beautiful?; and Empire of the Sun, using the song Walking on a Dream (pictured).
Windows by each band or artist will be unveiled daily over the next ten consecutive days, where they will remain until the end of June.