Responding to a tender, Polimekanos beat three shortlisted consultancies to be appointed in January by Leicester City Council.
Polimekanos partner Stefan Kraus says the previous identity for Museumaker, which launched in 2006, encompassed a marque of two letter Ms and ‘a weird squashed Helvetica which didn’t work in print’.
The letters have been redrawn and a typographic ‘Museumaker’ placed underneath, which is framed in a red circle.
‘We’ve also used cut-out Ms showing the maker’s works on print materials,’ says Kraus
A website created by Polimekanos will launch on 10 May showing the progress of pieces by 16 makers set to appear at museums across the country from 21 June until spring 2011.
Works will include Three Thousand Black Butterflies by Clare Twomey, destined for the Brighton Pavilion, and Susie MacMurray’s maze of golden thread in the Marble Hall at Kedleston, Derbyshire.