Venture Three rebrands Waterstones

Waterstones is launching its new logo today, created by Venture Three.

The new branding, which has a sans serif typeface and lower case ‘W’, features the slogan ‘Feel every word’.

The logo will roll out to stores over the next week, according to reports.

The new branding follows changes to the stores that see local branches of the bookshop selecting their own titles to feature in the ‘new books’ bays.

The Waterstones website was redesigned last August by digital consultancy LBI.

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