Venture Three rebrands Waterstones

Waterstones is launching its new logo today, created by Venture Three.

The new branding, which has a sans serif typeface and lower case ‘W’, features the slogan ‘Feel every word’.

The logo will roll out to stores over the next week, according to reports.

The new branding follows changes to the stores that see local branches of the bookshop selecting their own titles to feature in the ‘new books’ bays.

The Waterstones website was redesigned last August by digital consultancy LBI.

Hide Comments (2)Show Comments (2)

Latest articles

Tokyo 2020 asks the public to design its mascot

The Tokyo 2020 Olympic and Paralympic Games organisers have launched a public competition calling for Japanese nationals and residents to submit mascot designs – which will later be voted on by school children.

5 things to see at Clerkenwell Design Week 2017

From a panel discussion hosted by Design Week about the effect of Brexit on the design industry, to a display of screen-printed furniture created by Anthony Burrill and Michael Marriott, we round up the best bits to check out at Clerkenwell Design Week this year.