Wonderland WPA rebrands Southern Alps muesli and granola range

The consultancy was appointed directly to the work in November 2009 after approaching the company.

The Southern Alps brand launched in 2001, and claims to be the only UK producer of muesli and granola that uses a slow-dried fruit process.

Wonderland WPA has created the new tagline ‘The best taste under the sun’ and rationalised the range from dozens of variants down to three muesli and one granola.

The consultancy has also created a new brand identity and designed new packaging that it says ‘is flexible enough to extend beyond muesli and granola into Southern Alps’s other ranges of porridge, fruit and snack bars in the future’.

Lotte Garner, founder of Southern Alps, says, ‘The design speaks for itself: slow-dried, nature, best taste under the sun, wellness and sustainability… and it’s a simple solution that we can adapt for other ranges in the future.’

The range launches this week.