Dee Cooper leaves Virgin Atlantic

Dee Cooper, director of product service at airline Virgin Atlantic, has left the company.

Cooper, who has been in the role for four years and at the company for 16, has left to pursue a career in brand strategy and customer experience development.

Cooper has recently been involved in the roll-out of Virgin Atlantic’s new identity, worked up by Johnson Banks following a review conducted by Circus.

Virgin Atlantic confirms that Cooper will be replaced and a spokeswoman says although hers will be ‘a difficult role to fill’ the company is ‘in the process of finding someone at the moment’. 

A statement from Virgin Atlantic says, ‘Cooper was instrumental in developing the brand and many product and service innovations and has made a fantastic contribution to the airline.’

Head of customer experience Paul Sands and head of design Luke Miles – who was appointed in March – will continue to lead and work on projects at the airline while it finds a replacement for Cooper.

Latest articles