Fred Burt rejoins Interbrand from Siegel & Gale

Burt, who joined last week, previously spent 13 years at Interbrand in both the London and New York offices.

As director of European clients, Burt will be responsible for developing relationships with shared clients between Interbrand’s London and Amsterdam offices.

Graham Hales, Interbrand UK and Amsterdam chief executive, says, ‘I am delighted to be welcoming Burt back to Interbrand. Not only is Burt well versed in Interbrand’s products, services and methodology, his familiarity with Interbrand culture will ensure a swift and smooth transition back into the London team.’

Burt’s replacement at Siegel & Gale is Philip Davies, former managing director of business brands at Dragon Rouge, who takes on the newly created role of president of the EMEA region from this week.

Davies says, ‘I look forward to working with the global Siegel & Gale team, who have demonstrated the ability to get to, and share, the heart of a story with a simplicity that is almost surgical.’