Loewy Unlimited – which officially launches this week – comprises Richard Seymour of Seymour Powell, Richard Williams of Williams Murray Hamm, Phil Ley of Branded and Julian Grice of the Team. This group will work together on client projects.
Loewy has operated a centralised team structure for some time. The group formalised the role of Loewy creative director in 2008, with Seymour Powell’s Dick Powell initially taking the role.
The centralised team’s first project work was for Dixon Retail’s new service brand Knowhow. The Loewy team was apppointed to the work in November 2009 and the service launched in March.
A Loewy spokeswoman says the Loewy Unlimited team will work on further live projects going forward.
Phil Ley, Loewy Unlimited director of strategy, says, ‘We leave our own consultancy allegiances at the door, coming together with the right set of skills for the common good of solving business problems.’
He adds, ‘What a client gets from Loewy Unlimited is a premiership team – a calibre of people of such high quality, it’s like comparing the individual players of Manchester United pitched against those of Wigan.’
The new Loewy Unlimited branding has been created by Williams Murray Hamm.