Imagine a world in which marine life has almost disappeared. Imagine going scuba diving and not seeing live coral and tropical fish. Imagine having a childhood without eating tuna salad sandwiches!
It could happen, but hopefully won’t and retailer Selfridges is undertaking the task in its own version against the big fish fight.
A cluster of journalists, bloggers, celebrities and VIP guests gathered at the launch of Selfridges’ Project Ocean campaign yesterday, in the fight against over-fishing. The retail activism campaign has enlisted several leading environmental artists to create sea-themed installations for the project, including sculptural artist Jason Hackenworth, conceptual artist Beth Derbyshire and light artist Chris Levine.
Here in pictures you can see how the world-famous yellow bag store has transformed itself into ocean blue…
For more information visit: www.selfridges.com/projectocean