Making a splash

Imagine a world in which marine life has almost disappeared. Imagine going scuba diving and not seeing live coral and tropical fish. Imagine having a childhood without eating tuna salad sandwiches!

It could happen, but hopefully won’t and retailer Selfridges is undertaking the task in its own version against the big fish fight.

Project ocean logo created by Selfridges in-house team.
Project ocean logo created by Selfridges in-house team.

A cluster of journalists, bloggers, celebrities and VIP guests gathered at the launch of Selfridges’ Project Ocean campaign yesterday, in the fight against over-fishing. The retail activism campaign has enlisted several leading environmental artists to create sea-themed installations for the project, including sculptural artist Jason Hackenworth, conceptual artist Beth Derbyshire and light artist Chris Levine.

Here in pictures you can see how the world-famous yellow bag store has transformed itself into ocean blue…

Beth Derbyshire’s ‘Seven Seas’ work is displayed within the Ultralounge. Her work shows imagery of the 7 differing seas across the globe on a simultaneous 7-channel monitor installation.
Beth Derbyshire’s ‘Seven Seas’ work is displayed within the Ultralounge. Her work shows imagery of the 7 differing seas across the globe on a simultaneous 7-channel monitor installation.
Philip Treacy lobster hat, created for Lady Gaga, as part of designer Judith Clark’s Washed Up exhibition
Philip Treacy lobster hat, created for Lady Gaga, as part of designer Judith Clark’s Washed Up exhibition
Sculptual artist and environmentalist Jason Hackenworth’s Cove installation, 11 sea creatures suspended in the atrium, made from 35 000 biodegradable balloons
Sculptual artist and environmentalist Jason Hackenworth’s Cove installation, 11 sea creatures suspended in the atrium, made from 35 000 biodegradable balloons
Selfridges creative director Alanah Weston spearheads the campaign.
Selfridges creative director Alanah Weston spearheads the campaign.

For more information visit: www.selfridges.com/projectocean

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