Pancentric puts Kew Gardens in a game

Pancentric Digital has designed a multi-platform game for Kew Gardens, Tweet and Grow, which launches online today before rolling out as an app. 

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Pitching for the work in January, Pancentric beat two other consultancies in response to a brief to work up an idea for a game to build up Kew’s ‘social presence’.   

Gamers are challenged with growing and nurturing plants across virtual habitats – the Alps, desert, rainforest and East Asia.

The consultancy says that the game is ‘easy to learn, but difficult to master’ and promises ‘real-world rewards’ to successful gamers, including two-for-one entry deals and discount vouchers for food and merchandise.

To encourage more social interaction, players are able to grow their plants using Twitter.

A Global Garden feature reveals collective game-play statistics, the number of tweets sent and the popularity of plants and habitats.

The browser version launches today at www.kew.org/tweet before iPhone and Android versions roll out. There will also be a Pancentric-designed interactive LCD digital wall at Waterloo station running for two weeks from 30 May.

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  • Gillian Daines November 30, -0001 at 12:00 am

    Hi
    there are some really nice touches in this, I especially like tweet to grow feature, but the basic idea is far from new we’ve been building plantagotchi type tools for the national trust for three years now…

    http://www.foodgloriousfood.org.uk/information/tour

    some of the results of which can be found here
    http://www.forster.co.uk/work.1.1.html

    Anyway well done all I know from experience just how tricky these projects are to nurture into life!

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