Pancentric puts Kew Gardens in a game

Pancentric Digital has designed a multi-platform game for Kew Gardens, Tweet and Grow, which launches online today before rolling out as an app. 


Pitching for the work in January, Pancentric beat two other consultancies in response to a brief to work up an idea for a game to build up Kew’s ‘social presence’.   

Gamers are challenged with growing and nurturing plants across virtual habitats – the Alps, desert, rainforest and East Asia.

The consultancy says that the game is ‘easy to learn, but difficult to master’ and promises ‘real-world rewards’ to successful gamers, including two-for-one entry deals and discount vouchers for food and merchandise.

To encourage more social interaction, players are able to grow their plants using Twitter.

A Global Garden feature reveals collective game-play statistics, the number of tweets sent and the popularity of plants and habitats.

The browser version launches today at before iPhone and Android versions roll out. There will also be a Pancentric-designed interactive LCD digital wall at Waterloo station running for two weeks from 30 May.

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  • Gillian Daines November 30, -0001 at 12:00 am

    there are some really nice touches in this, I especially like tweet to grow feature, but the basic idea is far from new we’ve been building plantagotchi type tools for the national trust for three years now…

    some of the results of which can be found here

    Anyway well done all I know from experience just how tricky these projects are to nurture into life!

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