Ten partnerships have been forged for the project.
Among the initiatives are a partnership between Ferrari and Duggan Morris, which has reimagined Ferrari engine parts in what it calls a ‘city fragment’.
The piece considers ‘the future of architecture and the diversity that high-precision engineering brings to it, speculating on solutions to population density, energy manufacture and public realm,’ according to the practice.
Menswear brand Duchamp has worked with Honey, which designed what it calls a ‘breathing kaleidoscope’ – an ever-changing installation based on light and reflection which reveals and obscures the images of onlookers as it ‘inhales’ and ‘exhales’ according to the practice.
Other partnerships include Marks Barfield, which has teamed up with the Gant store, while Hut has designed fashion brand Aquascutum’s window display. DSDHA has worked with Diploma Unit 11 at London Metropolitan University to develop the Banana Republic installation (pictured).
All of the installations are interactive and will respond to QR codes when scanned by smartphones. They will all be on display until 29 May.