Seymour Powell creates devilish vibrator ring for Durex

Seymour Powell has created the Little Devil vibrator ring for the Durex Play range.

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The consultancy has been working on the Play range since 2001, when it designed a series of three vibrators – the Wand, the Little Gem and the Charm. It started work on the Little Devil project in mid-2010.

For this latest product, Seymour Powell was tasked with designing a new vibrator ring with ‘a sense of accessibility, fun and pleasure for everybody’. The consultancy says, ‘Playfulness and a sense of adventure were at the heart of the project.’

Seymour Powell designer Tanja Langgner says, ‘The challenge was to meet the emotional and physical requirements of the potential user, while solving the accompanying mechanical, material and cost challenges.’

The consultancy says it worked up a number of different shapes for the ring, including bunny ears and alien antennae, before settling on the devil ears and horn, which the consultancy says was chosen for ‘ultimate clitoral stimulation’.

Seymour Powell design director Nick Talbot says, ‘The silicone was chosen specifically above other materials to allow for a soft, streamlined finish that is pleasurable to the touch, while the ring itself is designed to remain flat so that it doesn’t roll over and cause discomfort.’

The consultancy has also developed the 2D packaging for the Little Devil, using graphics and colours which aim to reflect the product’s fun and playfulness.

Jenny Butler, account director at Seymour Powell, says, ‘The lower-case font is designed to appear friendly, less intimidating and more approachable, while the bright jewel-like packaging provides enticing on-shelf standout.’

Seymour Powell says it will continue to work with Durex and hopes to develop further additions to the Play range.

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