The new packaging features a redesigned bottle shape with higher shoulders, a shorter neck and an enlarged base.
The brand’s cartouche, which refers to the spirit’s founding family George & JG Smith, has been given a more prominent position.
The Glenlivet 15 Year Old French Oak Reserve has been given a new clear bottle, to showcase its golden colour, and Turner Duckworth has created a new carton for both the Old French Oak Reserve and The Glenlivet 12 Year Old.
The packaging for the Glenlivet 18 Year Old has been aligned with the ultra-premium ranges, which include the 21 Year Old and XXV whiskies. The 18 Year Old bottle now has a heavier base and Turner Duckworth has created a permanent gift carton to signify its new premium position.
Chivas Brothers brand director Neil Macdonald says, ‘The Glenlivet is recognised by whisky aficionados around the world as an exquisite, premium whisky, and our new elegant packaging will confidently reflect this quality with its striking new shape and luxury cues.’