Window shopping

Opening this evening in London’s Bond street is Streetlights, a collaboration between sartorial bible Vogue, Bond Street’s fine jewellers and students that sees the traditional shop window given a glittering face lift.

The initiative has been led by Vogue Jewellery Editor, Carol Woolton with help from In Tandem curator Christopher Thompson Royds.  It sees students and graduates from the Royal Academy of Arts’ Goldsmithing, Silversmithing, Metalwork and Jewellery department taking over the windows of jewellers including Asprey, Tiffany & Co and Chopard.

Jasleen Kaur’s window for Boucheron is inspired by her great grandfather, whom she describes as ‘an in-betweener, a hybrid of both Indian and British and in his undecided state, functioned beautifully in his new surroundings.’

Jasleen Kaur’s window for Boucheron
Jasleen Kaur’s window for Boucheron

The vibrant resulting display reference the historical relationships between Boucheron and the Maharajah of Patiala who visited Louis Boucheron in Paris, celebrating the symbolic mélange of cultures, language and religions.

Eleanor Bolton and Rowene Murray were takes with the window for Mousaieff. Their concept aims to allows the jewels to speak for themselves, focusses on using the window space itself as an artform. 

Rowene Murray's the window for Mousaieff
Rowene Murray’s the window for Mousaieff

The girls decided to subvert usual display techniques by removing the jewellery from its usual display busts, instead suspending them in the space to create a hanging collage-like display.

Meanwhile, Maisie Broadhead and Max Warren’s display for Asprey uses digital imagery and illusion in a hugely innovative take on the traditional window display.

The pair digitally minimised Asprey product images and then manipulated them to create London landmarks including Big Ben and Tower Bridge, as a nod to Asprey’s British heritage and craftsmanship.

Maisie Broadhead and Max Warren’s display for Asprey
Maisie Broadhead and Max Warren’s display for Asprey

Streetlights runs from 10 – 15 May in various jewellers windows on Bond Street, London W1

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