The animation uses reinterpretations of Birmingham landmarks alongside domestic objects using a four-tier revolving mechanical model, putting products such as cheese graters, ladles and lipsticks alongside architectural features such as the Selfridges building.
Rob Fletcher, Isobel creative partner, says, ‘We wanted to show a world full of delight and joy – to capture the many and varied facets of Bullring and to communicate its position as the heart of Birmingham.’
The campaign launches the new Bullring Centre strapline We Are So City, and will be seen across platforms including online, advertorials, press, television, in-store and online. Outdoor advertisements have been created with augmented reality platform Aurasma.
Aardman director Daniel Cohen, says, ‘I always like making worlds and try to imagine where I would want to live in that place. I kind of just think like a child…that’s what I really feel lucky to be able to do – then there’s no right or wrong!’