Apple and David Hillman are all-time top D&AD winners

D&AD has named its top pencil winners of all time, with Apple picking up more awards than any other design studio, and David Hillman winning more than any other individual designer.

Work for Phaidon by David Hillman
Work for Phaidon by David Hillman

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D&AD, which is marking its 50th anniversary this year, and is recognising the top studios and individuals from its history with a one-off award.

The Apple iPhone from 2008, by Apple's design studio
The Apple iPhone from 2008, by Apple’s design studio

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As well as Apple and David Hillman, most-decorated awards are also going to:

• Advertising agency: Collett Dickinson Pearce & Partners;

Hovis ad from 1971, by Collett Dickinson Pearce  Partners
Hovis ad from 1971, by Collett Dickinson Pearce & Partners

• Production company: Gorgeous Enterprises;

Skoda ad, from 2007, by Gorgeous Enterprises
Skoda ad, from 2007, by Gorgeous Enterprises

• Art director: Neil Godfrey;

Metropolitan Police ad, by Tony Godfrey
Metropolitan Police ad, by Neil Godfrey

• Director: Frank Budgen and Tony Kaye;

Levis ad, by Frank Budgen
Levis ad, by Frank Budgen
Dunlop ad from 1993, by Tony Kaye
Dunlop ad from 1993, by Tony Kaye

• Copywriter: Tony Brignull; and

Fiat ad from 1978, by Tony Brignull
Fiat ad from 1978, by Tony Brignull

• Brand: Apple.

The iPad, from 2011, by Apple
The iPad, from 2011, by Apple

In addition, a 50th anniversary honourary President’s Award has been given to Derek Birdsall. D&AD says this is to honour ‘a designer who was not only central to our foundation but who has also been producing consistently outstanding work throughout all five decades of the organisation’s existence.’

Independent Magazine cover, by Derek Birdsall
Independent Magazine cover, by Derek Birdsall

D&AD chief executive Tim Lindsay says, ‘D&AD is the hardest award in the world to win, so those that have made this list really do represent the peak of creative achievement in the creative industry.

‘Our business is predicated on talent, and the people and agencies listed here have contributed to a legacy of economic and creative success that is often overlooked.’

The 2012 President’s Award, presented by Rosie Arnold, is awarded to Dan Wieden.

Honda ad, by Dan Wieden
Honda ad, by Dan Wieden

Only one D&AD Black Pencil is being awarded this year, to Lowe/SSP3, Colombia, for the Rivers of Light project, which saw messages floated down Colombian rivers in an attempt to persuade FARC guerrillas to demobilise.

The Rivers of Light project, by Lowe/SSP3, Colombia
The Rivers of Light project, by Lowe/SSP3, Colombia

The D&AD Yellow Pencil winners were announced in April.

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Comments
  • David November 30, -0001 at 12:00 am

    Dunlop ad & Rivers of Light shamelessly ripped off the styling of Storm Thorgerson, has he ever had a mention for a D&AD? nope!

  • Richard Ellis McCallum November 30, -0001 at 12:00 am

    Oh my god. Advertising that had an idea. Still knocks the shit out of the shite that is produced today.

  • Isabel November 30, -0001 at 12:00 am

    There are hundreds of talented creatives! Just because they are not on the D&AD list doesnt mean the ones awarded are the top creatives if the planet…

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