Brand campaigns shortlist

Power/Beauty for Abacus Lighting by Cubic

Cubic was briefed to create a branding and launch campaign for a new range of LED lights from lighting company Abacus. The consultancy developed a campaign based around the title Power/Beauty and created a series of images featuring Abacus luminaires set in some of the UK’s most picturesque locations at night. Cubic also created a short showcase film, working with music producer Charles Webster on the soundtrack.

Nabarro Graduate Recruitment Campaign by Neon

Law firm Nabarro commissioned Neon to create a campaign for its 2010/11 graduate recruitment drive. The campaign was to reach out to prospective graduate candidates on campus, at law fairs, in the law Press and online. Neon developed a campaign based around the fact that a Nabarro graduate training programme consists of six four-month ‘seats’ in specialist areas, rather than the usual four. The consultancy used the chair as a visual device to express the positive aspects of Nabarro to prospective candidates.

Use Your Head for The FA by Raw

Raw was tasked by The FA’s Respect team to create a communications campaign that would drive up behavioural standards of players and team officials in the National League System, which comprises smaller leagues and clubs. Raw used a style based on retro football design and also produced an animated video voiced by Shameless star Dean Lennox Kelly. The consultancy also created customisable resources such as posters, banners and bibs and an introductory printed pack.

BBC Philharmonic 2011/12 Season Identity by Raw

The BBC Philharmonic commissioned Raw to develop a visual identity for its 2011/12 season, which would coincide with the orchestra’s move to a new dedicated studio in Salford’s MediaCityUK. The consultancy worked with Salford-based photographer and digital artist Andrew Brooks to develop a series of composite photographic works as well as nine landscape images for the project. Raw created a series of ads, posters, leaflets and brochures for the campaign.