Brand extensions of the future?

As part of their final year, product design students from Brunel University have worked on brand extension concepts for companies and organisations including Help for Heroes and graze.com.

Help for Heroes brand extensions
Help for Heroes brand extensions

The students will be presenting 3D models of their concepts next month as part of the Made in Brunel exhibition.

Brunel’s product design course has run the brand extension module for several years, and this year the organisations involved were Give Blood, graze.com, Help for Heroes, Kinder, mint.com and PSION.

The student teams looked to develop products and services based on the brand values of the individual organisations.

Mint.com brand extensions
Mint.com brand extensions

So for example with graze.com they looked at how the delivery box concept could be extended, and with Help for Heroes they created a series of extensions using the colours from the charity’s wristbands.

The projects will be on show as part of Made in Brunel, which is at Oxo Tower Wharf, South Bank, London SE2 from 14-17 June. The students will also be presenting their projects from 3-6pm on 15 June.

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