BrandOpus says the rebrand sees Schwartz, which is owned by McCormick UK, adopt a masterbrand approach, with a single brand being applied to the entire range.
The consultancy says the new identity is ‘a blend of overlapping ellipses designed to represent the idea of blending flavours’.
The identity is used as a holding device on pack, containing the name and information about the product. Brandopus says it has also updated the product imagery on the packaging ‘from the table to the kitchen, capturing the “product moment”’.
Brandopus says it has also worked to simplify the Schwartz ranging and brand architecture across the portfolio.
The new packaging designs are set to roll-out in stores.