Build’s identity for Ukrainian TV channel PlusPlus

Build’s new branding for Ukrainian children’s TV channel PlusPlus is based around a ‘family’ of animated characters.

The family of characters
The family of characters

The consultancy worked with Ukraine-based illustrator Edik Katykhin, who created the family of characters, which can be used as a flexible, modular system by varying colours, shapes and expressions.

On-screen graphics
On-screen graphics

Build founder Michael C Place says, ‘The channel is very much about learning and is quite family-oriented, so we wanted to have a family of characters.

The family of characters
The family of characters

‘It was also important that we worked with an Eastern European illustrator to get that particular sensibility – it almost has the feel of pre-Iron Curtain cartoons.’

On-screen graphics
On-screen logo

Build has created a system of on- and off-air guidelines around the character system, for example introducing different colours for use at different times.

On-screen graphics
On-screen graphics at night

The consultancy worked with animation studio Animade and sound design consultancy Sonica Studios to develop a series of teasers, identity and endboard animations.

Build was appointed directly to the work around 10 weeks ago by client Natasha Vashko following a recommendation, according to Place. PlusPlus is a new children’s channel from Ukrainian broadcaster 1Plus1 and launches this month.

PlusPlus typeface
PlusPlus typeface
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Comments
  • Iftkhar Rashid November 30, -0001 at 12:00 am

    Neat! Reminds me of those very old very “soviet” style design books you flick through. Nicely softened with the characters 🙂

  • roberto November 30, -0001 at 12:00 am

    it really looks like a japanese game called locoroco (http://www.locoroco.com/), it looks really nice but….

  • sarah j November 30, -0001 at 12:00 am

    looks like this guys work http://www.onesidezero.co.uk

  • mut November 30, -0001 at 12:00 am

    looks like a lot of things we all have seen around ..

  • mut November 30, -0001 at 12:00 am

    it looks like a lot of things we all have seen around already ..

  • stefan November 30, -0001 at 12:00 am

    it is very nice but it also looks like a lot of things we all have seen around .. try google barbapapa and …

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