Code Computerlove refreshes Latedeals brand and website

Code Computerlove has created a new identity and website for online package holiday company Latedeals.

Latedeals identity
Latedeals identity

Latedeals is part of the holiday group TUI and sells package holidays from brands including Thomson, First Choice, Airtours, Thomas Cook and Cosmos.

The consultancy was appointed in December last year after being approached by TUI to work on Latedeals’ search engine optimisation.

Destination guide for Europe
Destination guide for Europe

This brief grew to include the development of a new interface, a refreshed identity, clarified brand messaging, improved usability, and remapped user journeys.

Key features now include making the brand’s ABTA membership more visible, and making searches ‘more intuitive’ Code Computerlove says, so customers can choose more easily from around 800,000 holidays.

Travel guides
Travel guides

Code Computerlove interactive designer Colin Preston says, ‘From the outset we needed to make something more credible and build trust. It’s as much about improved quality brand presence, as persuasion techniques.

‘The main colour has been toned down to a darker blue and the type, imagery and messaging is now more premium to reflect what they’re selling.’

Hide Comments (3)Show Comments (3)
  • Jinbo November 30, -0001 at 12:00 am

    This isn’t really a brand refresh. This is more akin to typesetting. Or laying out a brochure.

  • colin November 30, -0001 at 12:00 am

    Thats a really interesting point, what does constitute a brand fresh?

  • Colin Firth November 30, -0001 at 12:00 am

    A splash of cold water on your face on a warm day is refreshing, even though it’s only a small thing to do. A brand refresh doesn’t have to be a start-over job. Some subtle, but important tweaks to a brand can often be far more effective. It’s not easy to do, and get right, though – so a lot of it comes down to the trust, talent and brevity of both the designer and the client.

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