Latedeals is part of the holiday group TUI and sells package holidays from brands including Thomson, First Choice, Airtours, Thomas Cook and Cosmos.
The consultancy was appointed in December last year after being approached by TUI to work on Latedeals’ search engine optimisation.
This brief grew to include the development of a new interface, a refreshed identity, clarified brand messaging, improved usability, and remapped user journeys.
Key features now include making the brand’s ABTA membership more visible, and making searches ‘more intuitive’ Code Computerlove says, so customers can choose more easily from around 800,000 holidays.
Code Computerlove interactive designer Colin Preston says, ‘From the outset we needed to make something more credible and build trust. It’s as much about improved quality brand presence, as persuasion techniques.
‘The main colour has been toned down to a darker blue and the type, imagery and messaging is now more premium to reflect what they’re selling.’