Vyclone users can upload footage of the same event shot by different people from different angles, and the app then creates a ‘film’ of the event by cutting between the different footage.
To reflect this, D Studio has created an identity and graphic treatment that uses a ‘multifaceted’ approach.
The consultancy has also developed animal characters for business cards that represent the personalities of the app’s creators, who are based in Los Angeles.
D Studio is also working on a Vyclone website that will use parallax scrolling.
D Studio was appointed to the work following a pitch in January, according to D Studio co-founder Phil Curl.
The app is currently available from the Apple store in the UK and is set to launch in the US in the coming weeks.
The Vyclone website and other marketing collateral are currently under development by D Studio.