Dalziel & Pow creates new Indian fashion store concept

Dalziel & Pow has designed a new store concept for the Allen Solly fashion brand, part of Madura Fashion & Lifestyle in India.

1

The consultancy was appointed to the project on credentials, having worked in India for the last four years. It opened a Mumbai office in November 2010.

The designs aim to reflect Allen Solly’s move from formalwear to targeting a new ‘fashion conscious’ and experimental’ audience, according to Dalziel & Pow.

1
 

A Dalziel & Pow spokesman says, ‘The big idea was to create an eclectic narrative through the use of materials to juxtapose the brand’s heritage with a more contemporary feel.

‘We have designed a light and spacious environment punctuated with artefacts, “a little something from everywhere”, to help create a strong narrative of found objects throughout the space.’

1
 

The store concept features materials and finishes including decorated brick, cut brass letters and corian surfaces. Bold colours and decorative lighting fixtures are used alongside ‘historical brand fabrics’, according to the consultancy.

The new concept will initially appear in the flagship store in Indiranagar, Bangalore, later this month, before being rolled out to a further three to four test stores. The brand will then decide on rolling it out across more outlets.

Hide Comments (1)Show Comments (1)
Comments
  • alireza November 30, -0001 at 12:00 am

    great!

  • Post a comment

Latest articles

The biggest product launches of 2017

We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart