Designers unite for Majorcan pastries and philanthropy

Majorcan pastries and philanthropy have united Vince Frost, Wim Crouwel, Michael Bierut, Harry Pearce, Morag Myerscough and Mike Dempsey for a rather unique brief.

Alan Kitching
Alan Kitching

Majorca-based publishing house Infolio has drafted in an all-star cast of designers and artists to create bespoke artwork for the hexagonal packaging of traditional  Majorcan sweet pastries ensaimadas, for the EnsaimadArt project.

Wim Crouwel
Wim Crouwel

Organised by Spanish designers Astrid Stavro and Pablo Martín, the project marks the 50th anniversary of charity Amadip Esment, raising funds from the sale of the pastries for programmes to help improve the quality of life of people with intellectual disabilities and their families.

As well as designers, artists; architects; photographers; illustrators and chefs will also be designing labels for the boxes, and workers at Amadip Esment, will not only be baking the sweet treats, but also printing and affixing all the stickers themselves.

Harry Pearce
Harry Pearce

The crew of packaging creators was briefed to ‘be guided by a reflection about the contemporary world and their role as creators and professionals’, to design an image that would ‘make people smile.’

Frost’s image draws on the similarity of the pastries to Star Wars babe Princess Leia’s hair. ‘Nothing makes people across the galaxy smile more than a Star Warsr eference’, says Frost. ‘May the ensaimada be with you.’

Vince Frost
Vince Frost

Ones that made us smile include this cute globe-shelled tortoise, by Isidro Ferrer:

Isidro Ferrer
Isidro Ferrer

And this strange 21st Century feast of wine, food, and Smartphones, courtesy of Javier Mariscal:

Javier Marsical
Javier Marsical

While Mike Dempsey’s entry does the smiling for us – with the simple but effective face crafted from swirls, a whisk and some colourful typography:

Mike Dempsey
Mike Dempsey

 

The artworks will be shown at an opening ceremony in October in Palma, Spain, and the designs will later be displayed in a travelling exhibition. For more information on the project visit www.ensaimadart.com

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