The consultancy, which has worked with the FA on several projects, was asked to ensure the FA Cup brand is correctly represented in every round of the competition.
This includes the very early rounds, ‘where the clubs taking part may not have the most robust resources when it comes to marketing,’ according to Designroom Sport creative director Tim Fox.
One of the motives for the move is to ensure that FA Cup sponsor Budweiser is represented in a consistent way.
Designroom Sport worked alongside digital sports consultancy 13 Strides, which dealt with the back-end development of the online brand toolkit.
FA Club Toolkit by Designroom Sport
The toolkit will allow ‘any club with a computer and internet access to create perfectly on-brand FA Cup collateral.’
This will include everything from posters and leaflets through to Facebook assets.
Users can upload their club crests, add sponsor logos and make the core FA Cup brand appear in their own club colours. FA Cup typefaces are pre-set to ensure consistency.
Tim Fox of Designroom Sport says, ‘We wanted to address a serious issue in a fun way that we knew would be engaging for users. Now even the smallest club in the competition can create beautifully designed, on brand marketing communications at zero cost thanks to The FA’s investment in our idea.’
The FA is launching the toolkit this month as the competition moves in to the second round.