The sesquisentennial branding rendered in a metallic gold against white appears with a date banner and the strapline Supporting Football Since 1863.
An impression of the handwritten rules of the game which are believed to have been formed at the Freemason’s Tavern, Holborn, Central London, in 1863, sits behind the crest.
Designroom Sport creative director Billy Johnson led the project, working alongside the FA’s in-house design studio.
Johnson says he was given access to the minutes book from the 1863 meeting.
‘It’s a beautifully handwritten script from the attendees, which we were able to leaf through carefully,’ says Johnson who wanted to create a sense of ‘what football is about as an organised game globally.’
A gold version of the three lions crest is understood to be being considered for use on England shirts, subject to decisions by the FA and kit sponsor Nike.
The FA’s head of marketing Adrian Wells says, ‘When working with our design team and partner at Designroom Sport, we were specific that the logo should celebrate the heritage of The FA as well portraying the modern and aspiring image of the organisation. Two thirds of the nation support football, and 7m play every week – 2013 is for them.’