Draw to Explore

Is it a mountain? Is it a pencil? Well it’s both – and it’s also an invitation for creatives and non-creatives alike to contribute to the rather sweet Draw to Explore project.

Fiasco Design
Fiasco Design

Conceived by consultancy Fiasco Design, Draw to Explore sees the Fiasco team send out postcards with a black pencil shaped space for recipients to fill in with doodles and drawings as they wish.

Dan Miller
Dan Miller

The beautifully simple design created by Fisaco features a boat sailing along bobbing wants infront of a pencil-like mountain.

Lee Ellis
Lee Ellis

Ben Steers, Fiasco Design managing director, says, ‘We wanted to do something a bit different. The idea is “draw to explore” – to start engaging with people we admire and whose work we like and people aren’t necessarily illustrators but are creative and don’t get to pick up a pen very often. We don’t want to be elitist.’

MELB
MELB

He adds, ‘Conceptually it’s not mind-blowing, but as people manipulate the template in different ways it shows how people can approach it in a completely different way to how we would.’

Sylvia Fan
Sylvia Fan

The idea is that as more postcards are sent back, the Draw to Explore web page will become a constantly-changing, generative Pinterest-like site.

45 rpm
45 rpm

Steers says, ‘We wanted to set up an ongoing thing – as soon as you add more content the whole thing changes. I like the idea that it’ll keep evolving.’

Rich T
Rich T

For more information visit http://fiascodesign.co.uk/DRAWTOEXPLORE/

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