eBay unveils new-look site

eBay has unveiled a new website design by Lippincott, focusing on a user-curated look popularised by other sites like Pinterest.

New lifestyle imagery
Lippincott’s new branding and new lifestyle imagery on the site

Last month Lipincott’s eBay rebrand was unveiled, which saw the company positioned as a ‘global online market place’ as opposed to an ‘auction-style listings’ site.

The new identity went live on eBay yesterday and the new website designs will be rolled out in the US over the next few weeks before going global.

Curated homepage
A curated homepage

David Wenig, the president of eBay marketplaces, says a cleaner look, which encourages a more intuitive customer engagement and personal curation will be introduced.

Wenig says, ‘Consumers want insight. And they want personal, curated selection that is relevant to them, controlled by them. Consumers want experiences that are not intrusive but inspiring, experiences that don’t dictate but guide and assist, in ways that feel authentic and natural. We want to make moments of inspiration instantly shoppable.’

Personal feed example
An example of the new personal feed

The design will consider multiple devices and the eBay market which comprises private sellers, large and small businesses.

Wenig says, ‘The future of commerce is mobile. It’s increasingly multichannel via any connected screen. Consumers want to move seamlessly across devices, through any shopping environment. A laptop, a phone, a tablet or TV … a store window, kiosk, or fitting room.’

New look profiles
A new-look profile
Hide Comments (1)Show Comments (1)
  • Ben Farrell November 30, -0001 at 12:00 am

    A weird rip-off mashup of Pinterest and Etsy? Don’t see why your average eBay customer would need to use the site in this way…

  • Post a comment

Latest articles


Michael Wolff: “Why all the poor logos?”

Michael Wolff scrutinises recent logos which he believes have fallen short and offer little more than “visual nonsense” as he assesses where they’ve gone wrong and how they could have been designed differently.


Offset Sheffield: 5 talks to catch

Design conference Offset has been going since 2008, taking over Dublin for three days a year with inspirational, educational and amusing talks from an array of well-known and up-and-coming designers. Having started up a London festival last year, it hits Sheffield for the first time in 2016, and will feature 60 speakers across two stages. We’ve put together a handful of must-see talks.