Last month Lipincott’s eBay rebrand was unveiled, which saw the company positioned as a ‘global online market place’ as opposed to an ‘auction-style listings’ site.
The new identity went live on eBay yesterday and the new website designs will be rolled out in the US over the next few weeks before going global.
David Wenig, the president of eBay marketplaces, says a cleaner look, which encourages a more intuitive customer engagement and personal curation will be introduced.
Wenig says, ‘Consumers want insight. And they want personal, curated selection that is relevant to them, controlled by them. Consumers want experiences that are not intrusive but inspiring, experiences that don’t dictate but guide and assist, in ways that feel authentic and natural. We want to make moments of inspiration instantly shoppable.’
The design will consider multiple devices and the eBay market which comprises private sellers, large and small businesses.
Wenig says, ‘The future of commerce is mobile. It’s increasingly multichannel via any connected screen. Consumers want to move seamlessly across devices, through any shopping environment. A laptop, a phone, a tablet or TV … a store window, kiosk, or fitting room.’