The series of one-off Olympics-inspired events, held yesterday (15 July) saw seven ‘extreme action’ dancers dangle off the Millennium Bridge, performers negotiate a spinning ladder in Trafalgar Square, and 62-year-old Streb herself abseil down City Hall in a pair of gold boots.
The project, dubbed One Extraordinary Day, was commissioned by the Mayor London and the London 2012 Festival and staged by Eskimo Creative client the London International Festival of Theatre.
It was aimed at drawing attention to London landmarks including City Hall and the Millennium Bridge ahead of the London 2012 Olympic Games.
Eskimo Creative was tasked by Lift to develop the surprises-streb.co.uk website, which would provide information on the events. Eskimo says the site had to be high-quality and responsive, and sit within Lift’s ‘strict brand guidelines’.
The site is optimised for desktop and mobile functionality, and was manned by an Eskimo Creative team throughout 15 July, with the team constantly updating site information and monitoring social media activity around the events.
Mark Janson, creative managing director at Eskimo, says, ‘The extraordinary series of performances had a unique set of online needs to fulfil and we’ve been enthralled watching and sharing the events as they unfold.’