Frost brands Sydney bar Grain

Sydney-based consultancy Frost has created the identity for new bar Grain, in the city.

Grain identity
Grain identity

Frost was tasked by Four Seasons Hotel Sydney to develop an informal and unpretentious identity for the new bar.

The identity on a coaster
The identity on a coaster

The consultancy says it has based the branding around the core idea of ‘the fine craft of drinking’, with the brand-name Grain referencing the ‘hand-made, artisan’ products and the natural timbers used in the bar interior, which has been designed by Dreamtime Australia Design.

Menu
Menu

 Frost created a bespoke, hand-crafted typeface for the identity, which it says is based on joinery and woodworking.

Website
Website

The new identity is being applied across the interior, signage, menus, glassware – and even biscuits.

The identity on biscuits…
The identity on biscuits…
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Comments
  • Michael McCann November 30, -0001 at 12:00 am

    Vince Frost and his team did a fantastic job with the branding of Grain. Congratulations!
    Michael McCann

  • Danica Young November 30, -0001 at 12:00 am

    Congratulations! Really awesome branding ideas! I came a across this great branding agency in Sydney but not sure if they’d work with me… has any one heard of IYBI branding Sydney

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